Ricardo Amigo Real Estate

Billy Friend

President / Real Estate Advisor / Rentals

Billy hails from New Jersey and is an alumnus of the New Jersey City University (NJCU). Prior to his move to Todos Santos, he had a fulfilling career as a teac…

Billy Friend
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Active listings

Rancho PatronPescadero/CerritosUSD 2,295,000Casa BrillanteElias CallesUSD 1,495,000Casa ElisabethTodos SantosUSD 1,200,000Bocana ParadiseTodos SantosUSD 950,000Casa DellaTodos SantosUSD 795,000Casita MarbellaTodos SantosUSD 595,000

See all listings on billy.ricardoamigo.com

Billy hails from New Jersey and is an alumnus of the New Jersey City University (NJCU). Prior to his move to Todos Santos, he had a fulfilling career as a teacher and high school wrestling coach. Today, Billy is not only a highly regarded real estate consultant and rental advisor but also spearheads our property management division. His vibrant outlook on life is reflected in his approach to helping clients, making it a more personal and engaging experience. When Billy is not in the office, you can find him exploring local culinary treasures, enjoying a game of cards, or spending quality time with his family and friends.

MEX (612) 171-0422

What Every Home Seller Needs to Know Before Listing | RARE Conversations Podcast

Welcome to RARE Conversations, a podcast about life in the beautiful town of Todos Santos. In each episode, we'll be covering a range of topics relating to community outreach, real estate and property management, arts and restaurants, and lifestyle in Baja California Sur. Our goal is to provide listeners with an insiders' view of what it's like to live in this amazing place. Whether you're thinking about making a move to Todos Santos or you're just curious about what life here is like, RARE Conversations is the perfect place for you. So tune in and join the conversation!

Tue, 17 Mar 2026

What Every Home Seller Needs to Know Before Listing | RARE Conversations Podcast

Welcome to RARE Conversations, the podcast by Ricardo Amigo Real Estate, hosted by Richard Friend. In this episode, we're diving deep into everything homeowners need to know to successfully sell their property during listing season — from first impressions to closing day.

Whether you're preparing to list now or planning ahead, our team shares proven strategies to help you stand out in the market, price correctly, and attract serious buyers.

In this episode:

  • Why curb appeal and first impressions can make or break a sale
  • Staging tips for every type of property — new builds, older homes & luxury listings
  • The power of proactive maintenance & pre-inspections before hitting the market
  • How to price your home using real data — not wishful thinking
  • The danger of "buying the listing" and how to avoid it
  • Professional photography, drone footage & digital marketing done right
  • Why word-of-mouth is still the most powerful marketing tool
  • How to build a winning relationship with your agent to get results
Selling your home is a business decision — and the right preparation makes all the difference.

Mon, 02 Mar 2026

Is Now the Time to Buy in Baja? 2025 Market Trends & 2026 Predictions

Welcome to RARE Conversations, the podcast by Ricardo Amigo Real Estate, hosted by broker Richard Friend. In this episode, we're broadcasting live from Casa Nacuii — a stunning contemporary modern home listed at $2,575,000 in El Pescadero — joined by top agent Aaron Warkov, agent Marina Garnica, and sales manager Tyson Gargas.We break down everything you need to know about the 2025 real estate market in Cabo, Todos Santos, and Pescadero, and share our projections heading into 2026.In this episode:-Why 2025 is a buyer's market — and how 2026 could shift the balance-The rise of Mexican national buyers as a top buyer demographic-Why completed, turnkey homes are outpacing land sales-How mainland Mexico developers are eyeing the Baja corridor-Why the Pacific side of Baja is becoming one of the most desirable lifestyle destinations in North America-Responsible development and preserving what makes Todos Santos & Pescadero specialWhether you're a buyer, investor, or simply Baja-curious — this is the conversation you need to hear.📍 Filmed at Casa Nacuii, Baja California Sur

Sat, 28 Jun 2025

Rare Conversations Ep. 21: John O'Connor Talks Real Estate, Marketing, and Finding Community in Todos Santos

In this episode of Rare Conversations, host Rich Friend sits down with John O'Connor, agent at Ricardo Amigo Real Estate. John shares his journey from marketing in Colorado to real estate in the U.S. and eventually moving to Baja. They talk about his transition to Cabo and Todos Santos, his decision to join the RARE team, and what he loves most about living and working in the region.




Join Rich and John as they discuss the unique aspects of resort-area real estate, the importance of understanding buyer needs, and how they’ve found community and opportunities in Baja.




Listen in for an inspiring conversation about lifestyle, real estate, and what makes Baja so special!

Tue, 31 Dec 2024

Ep. 19 | Exploring Baja's Real Estate Boom with Fletcher Wheaton

Dive into an engaging conversation as our broker, Richie, sits down with Fletcher Wheaton from RE Mexico. Discover how Fletcher found his way to Los Cabos, his deep expertise in preconstruction projects, and insights into the rapid growth of the Baja real estate market. Along the way, enjoy fun stories and unique perspectives that highlight the vibrant Baja lifestyle and community.




Don't miss this episode of RARE Conversations! Like, comment, and subscribe to stay connected with more inspiring stories from Baja California Sur.

Tue, 17 Dec 2024

Ep. 16 | Unveiling the Magic of Todos Santos with Abelardo Juarez

Join us for a candid conversation with Abelardo Juarez, a key figure in the evolution of Todos Santos. In this episode, we explore the history, culture, and future of this idyllic magical town. Learn about the inspiring projects and events that are shaping Todos Santos, including the stunning The Palmoral development. Discover the unique blend of luxury and community that defines this charming destination. From the mind behind the scenes, Abelardo shares his insights on the town’s growth, its rich history, and its promising future.


Sat, 16 Nov 2024

Ep. 15 | Building Community & Heritage: Miguel Ochoa’s Journey in Todos Santos

In this episode of RARE Conversations, Richie sits down with Miguel Ochoa, a true pillar of Todos Santos. Miguel shares his journey from his early days in Baja to becoming a key figure in the Todos Santos community. With a background in construction, music, and sustainable projects, Miguel’s story is one of passion, resilience, and dedication to preserving the spirit of this unique town. Listen in as Miguel and Richie discuss Todos Santos' growth, the influx of new residents, and what the future holds for this vibrant community. Whether you’re a longtime resident or curious about Baja life, this episode is packed with insights and inspiration.

Sat, 12 Oct 2024

Ep.14 | Growth and Development of Cerritos with Nick Young

Join us for an exciting episode of RARE Conversations as we sit down with Nick Young, the visionary developer behind the stunning Cerritos Surf Residences in beautiful Cerritos, BCS. In this engaging discussion, Nick shares insights into the success of Cerritos Surf and unveils the promising features of his new project, The Cliff at Cerritos. Whether you’re a national or foreigner looking to explore real estate opportunities in the Todos Santos and Pescadero area, this episode is packed with valuable information. Discover what makes these developments so special and why they’re attracting attention from savvy buyers. Don't miss this episode of RARE Conversations! Like, comment, and subscribe to stay updated on more interesting stories from the Baja community. 🔗ricardoamigo.com 📧info@ricardoamigo.com

Mon, 30 Sep 2024

Ep. 13 | From Surfing to Real Estate: Mark Rockwell's Baja Journey

In this episode of RARE Conversations, we sit down with Mark Rockwell, a pioneer in the Baja California real estate world, and hear his fascinating story of how his love for surfing led him to a successful real estate career. Mark reflects on the evolution of the Baja real estate market, from its early days to the dynamic market it is today, and shares tips for anyone looking to invest in the area. Whether you're into surfing, real estate, or Baja culture, this is a must-listen episode!




Tune in now to hear Mark’s unique perspective on life, real estate, and community in Baja California.

Thu, 29 Aug 2024

Ep. 12 | Navigating Life's Challenges ft. Devon Raney

In this heartfelt episode of RARE Conversations, our broker Richie sits down with his long-time friend, author, and motivational speaker Devon Raney. Devon shares his incredible journey of adapting to life with vision impairment and how he's overcome challenges, from surfing in Baja to writing his book, "Still Sideways". Their friendship, born on the beaches of Cerritos, is a testament to resilience, empathy, and the power of connection.




Join us for an inspiring discussion on life, surfing, and the importance of authenticity, whether in Mexico or Washington. Devon's story is one of perseverance and adaptation, offering valuable insights for anyone facing their own hurdles. Don't miss this episode—it might just change your perspective on life's obstacles.




🔗 Watch/Listen Now and share your thoughts in the comments below!




Connect with Us: 📧 info@ricardoamigo.com

🌐 ricardoamigo.com

Tue, 07 May 2024

Ep.11 | CasaBaja | Renowned Local Developers Sam and Chino

In this new episode of our podcast RARE Conversations, our broker Richie is joined by our agent Tyson Gargas and local developers Sam Galina and Ricardo Arteaga from CasaBaja, the minds behind our listing and filming location Casa Rincón De Luna in the Las Tunas neighborhood of Todos Santos.

Join us for an interesting chat where we learn more about how CasaBaja started, their philosophy, building style, creative process, and Sam and Chino’s take on important topics like the real estate market, being a part of the Todos Santos community and of course more about the stunning Casa Rincón De Luna.

Thank you Sam and Chino for joining us on this episode! If you’d like to know more about their company or projects visit the links below.

Rincon De Luna: https://ricardoamigo.com/for-sale/rincon-de-luna/23-4895

Casa Baja’s website: https://www.casabajamexico.com/

Our Website: https://ricardoamigo.com/




TIMESTAMPS 0:00 Intro

1:13 How CasaBaja started

2:25 Rincon de Luna

4:12 Building Style

5:29 Dynamic and Creative Process

11:40 What Brought you to Baja

19:25 Market Talk

25:05 What Sets CasaBaja Apart

33:08 Community Effort

34:56 Perfect Day in Baja

38:21 Final Thoughts

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Know the Area

Todos Santos

Todos Santos
Cultural Magic

Pescadero / Cerritos

Pescadero / Cerritos
Surfer's Paradise

Elias Calles

Elias Calles
Calm Oasis